About

The Max Story

It’s not hard to see what’s wrong with Australia’s super industry. It seems like most super funds have a thing for jargon, complex fees and complicated forms, while customer service is less than ideal. 

Why? Because until recently, competition was almost non-existent and super funds seemed to have little reason to treat their members like customers. So it’s not surprising – but quite alarming – that many Australians are completely disconnected from their super, even though it may be their biggest asset. How many people do you know that can recall their current super returns, fee rates or even their account balance? 


max Super
was created to show Australians that super can be easy. That it can be empowering. That it can be simple and fun. But most importantly that it can provide competitive returns and still not cost a packet in fees. We’ve created a super fund with people and products that speak your language. 

With the assistance of some seriously smart and experienced players like investment manager BlackRock (the largest investment manager in the world) and insurance provider AIA Australia, we’re committed and ready to provide our members with a straightforward, great value super fund that aims to have you grinning at sixty.